Since working at Salutations, I have become enamored with font. I’ve had the privilege of working with the best stationers and feel the proper use of font is one of the (if not the) most important part of a invitation design decision.
However, I am guessing that you are wondering how one could be so passionate about a typeface? Well, the right font can transform the entire impression given by an invitation, announcement, menu, mailer, or business communication. A font can turn a simple piece of paper from modern to traditional.
So, I hope you’re inspired and will give the fonts in your life some thought. My two favorite font sites are:
And, my favorite fonts are:
Source: www.veer.com; Top (L-R) Burgues; Feel; Bottom: Wesley.
And, since I always like to include a little snippet of background on my posts, here’s some fun facts about the five of the most popular fonts:*
Bodoni: Giambattista Bodoni’s namesake font, often found in women’s magazines, came into fashion at the end of the 1700s and enjoyed a resurgence in the early 1900s.
Caslon: Designed by Englishmen William Caslon in the mid-1700s, this robust serif typeface appears in both the Declaration of Independence and the Constitution.
Garamond: French type designer Claude Garamond created this typeface almost 500 years ago. It appears everywhere – from Apple’s text copy to ads for Abercrombie & Fitch.
Helvetica: Last year’s documentary Helvetica celebrated the 50th anniversary of this minimalist sans serif typeface, designed by Eduard Hoffmann and Max Miedinger for a Swiss type foundry.
Time New Roman: Commissioned by the Times of London in 1931, this tight, readable serif typeface is a popular choice for book text. All personal computers come equipped with this font.
*Real Simple, March 2008.
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